| Interested in training? Once you contact us, we'll work with you
to figure out your needs and then customize our program to meet them.
Your level of involvement can be as detailed as you like, or as
hands-off as a turn-key solution. Here's how the process works:
- Assess your goals and needs
Through telephone interviews,
we'll work with you to understand what your organization hopes to
achieve through your trade show or event. Among other things, we'll ask
you
about your specific goals, the desired focus of your exhibit booth staff,
and which attendees make the best targets for your booth staff. From this
conversation,
we'll create an image of the "ideal booth worker."
- Identify specific skills and knowledge for training
We work with you to
build a list of the skills and knowledge that your booth staff needs
to learn. At this point, many of our clients find it helpful to get
input from their sales and marketing management, ideally getting candid
information about the booth staff's current level of skill and
expertise. Then we develop a
list of key skill sets and knowledge, which drives our development
of your customized workshop.
- Customize and produce materials
Next we develop materials
based on our considerable collection of Creative Training Solutions
courses. We determine the length of the course, based
on how much training is required and how much time you have available.
Once developed, the material is ready for your review. When time
allows, some of our customers suggest additional material, which we
integrate into the course. Others simply rely on our expertise to
deliver a workshop that meets their specific needs. It's up to you
to use this review period as you see fit.
- Workshop day
Typically, the training takes place at a Pre-Show Meeting on your company's
premises or off-site at a nearby hotel. We recommend
avoiding training at the booth because it can be distracting and may reveal
your show strategy to your competitors. Creative Training Solutions will
arrive with all the materials needed to run the workshop customized for
your needs. Usually this includes workbooks, presentation materials,
as well as CTS pens and pads. Now just sit back and let us go to work.
Your CTS trainer will conduct one of the most engaging, productive,
and useful training workshops your exhibit staff has experienced and
you'll know this was due in large part to your preparatory work.
- Follow up
At the end of each workshop, Creative Training Solutions distributes
an Evaluation Form to each attendee. The results provide you with
immediate feedback and helps us continue to improve. We'll also follow up
with you that day or shortly after your event to find out what
worked and why, what could be improved, and where we go from here. Our
goal is to build with you, as we do with so many of our clients, an
enduring business relationship that recognizes your evolving personnel
and their need for ongoing skills development.
If you'd like to take that first step, please contact Creative Training Solutions and tell us a little about your situation. We'll take it from there.
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