Creative Training Solutions - Experts in Trade Show and Sales Training trade show training   booth staff training
Experts in Trade Show and Sales Training
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What Attendees Want   Articles and Tools    
Exhibit Staff Training Articles and Tools
We've written articles and created worksheets designed to help our customers improve their knowledge, skills, and results. We encourage you to read the articles and share them with your associates, internal customers and booth workers. (All of these documents are in PDF format, which are viewable in Adobe Acrobat Reader, available for free download.)
Copyright Release
You have permission to download, copy, and reproduce these materials at no cost provided you (a) share them only with your associates, internal customers, and booth workers, (b) credit Creative Training Solutions as the author and do not remove our website or telephone information, and (c) are not a direct competitor of Creative Training Solutions.
 
Articles
 
Selling It Internally
PDF file The Purpose and Value of Trade Shows: CEIR statistics on shows and events. Designed for you to give to your internal customers.

PDF file Why Train: Information to help you justify an investment in professional training.

PDF file Shows Through the Eyes of a Professional Salesperson: Useful to give to your salespeople who complain that there is no value in doing shows. They'll never complain again!

Shows and Events
PDF file Developing a Lead Management System: What to do before and at a show to generate high quality leads, and what to do after a show to follow up and track results.

PDF file Improve Lead Quality Through Promotion: Ideas on how to get the right prospects and customers to your booth to improve lead quality.

PDF file Branding — Do Your Customers Really Know What You Do?: How to make sure your prospects' and customers' perceptions of your company are updated and accurate.

PDF file Measuring and Evaluating Results: What to do before, at, and after a show to track, measure, evaluate, and improve your results.

PDF file Motivating Your Booth Staff: Tips and ideas on how to motivate your booth workers and keep them motivated.
Worksheets and Handouts
 
PDF file Show or Event Planning Worksheet: This "fill in the blanks" worksheet will help you plan more effectively.

PDF file Show and Event Goals: Use this tool to help your internal customers establish goals for a show or event.

Booth Staff Training Tips PDF file html article
This "cheat sheet" will help you be your best when conducting a pre-show meeting.

PDF file Do's and Don'ts: Give this to your booth workers and ask them to highlight the three most important Do's and Don'ts so that they, not you, are explaining their importance.

PDF file How to Handle the Press: Give this to your booth workers to highlight the proper ways to interact with journalists at an event.

PDF file International Do's and Don'ts: If you anticipate a show will have a large number of international guests, give this to your booth workers.

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