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Attendees expect exhibit staff to: Make visitors feel welcome in the booth Show interest in being in the booth and in each visitor Ask questions and listen carefully to each person's specific needs before responding Be knowledgeable about the products and services Provide specific steps to follow up after the event Attendees are turned off when exhibit staff: Talks on the phone or stands in a group talking while a visitor approaches the booth Launches into a sales pitch or a demo before finding out about the visitor's interests Doesn't listen Stays on their own agenda instead of focusing on the visitor's concerns Uses aggressive sales tactics Creative Training Solutions offers interactive, customizable trade show training courses to teach your employees how to do the things attendees expect and avoid those that drive them away.

* TS² — The Trade Show About Trade Shows® is sponsored by the Trade Show Exhibitors Association (www.tsea.org). Special thanks to TSEA for granting us permission to conduct these interviews and for its commitment to ongoing education for the trade show industry. Special thanks as well to attendees who took the time to answer our questions and who granted permission to use their comments here and in the online version of The Trade Show Advantage workshop.