Event Environment
This section describes the unique characteristics of trade shows and customer events, visitors' expectations when attending events (via video interviews with real attendees), and the effect of those on the event worker's role.

Event Conversations
This section is the foundation of the course. It covers The Event Conversation Model, a three-stage process that guides participants through the event conversation. Video re-enactments illustrate what to do and behaviors to avoid at each stage. Interactive exercises help participants get practice with each stage of the conversation.

Top Five Lessons
This section summarizes the top five lessons, and offers an optional survey to give feedback on the course.

Optional Advanced Section

For more in-depth and advanced training, this optional one-hour section is available:

Effective Selling
This section teaches communication skills designed to improve booth workers' ability to: gather information about each attendee's situation, present relevant information at the right technical level, develop qualified leads, manage resistance, and interact with groups of attendees representing different companies.