• Identify attendees' goals, problems, and needs
• Present relevant information at the right technical level
• Qualify each sales opportunity
• Advance the buying and selling process
• Ensure that every person has a positive experience

Flexible
This course is offered on the Web, making it easily available from any location at any time, and allowing employees to learn the material at their own pace. They can even move from one location to another and pick up right where they left off.

Learn by seeing and doing
Like the face-to-face version of this course, the Trade Show Advantage Online is highly interactive. It offers many interactive exercises that help people learn as they go, and quizzes at the end of each section to help participants assess their learning. In addition to clear text explanations of the material, the course includes video re-enactments of event conversations so participants can see appropriate — and inappropriate — ways to conduct event conversations. Video interviews with real event attendees help participants understand what attendees are looking for when they visit a booth. And those who prefer to listen rather than read can listen to audio summaries of the slides.

Helpful resources
The course also offers several resources that participants can print and take with them. A Preparation Checklist offers tips on what to do to prepare before leaving for the event, and at the event but before it begins. The Cheat Sheet offers a concise list of useful information and suggestions of things to say. Each page has a short summary that participants can save; at the end of the course, participants can print out all of their summaries, giving them a customized review of the course. Students can also email questions about the course to the course providers and receive a prompt response. When they have completed the course, participants get an email confirmation with a course completion certificate, and they may choose to have an email sent to their manager to confirm that they have completed the course.